12th May 2003 Reading Time: 4 minutes We would like to thank you for being a loyal member of Advance Communication's newsletter community by offering you something FREE. Usually we only work with professionals, but this summer we are going to make an exception... Do you have children? Do they speak English? Would you like them to speak better English? If so, send them to our free 2-Day English workshop on the 9th & 10th September. This workshop is aimed at children between the ages of 15 & 18 years old. Places are limited. Phone or email immediately to secure your free place. Warm Regards,      Lydia's Top Tips Thank you for your replies to last month's question about the techniques Bill Clinton used during his presentation in Barcelona. 4 techniques came up regularly: Rhetoric with Dramatic Contrast, Body language matched to Size phrases, Machine-Gunning and, finally, an Amazing Fact. Rhetoric plus Dramatic Contrast "The 11th September attack on the WTC and the Anthrax threat begs the following question of all civilised citizens. "Will our future be Catalan or Taliban?" "In a Catalan World, we will be free to enjoy our differences as this is a manifestation of our common humanity. In a Taliban World, our differences will be the only thing that is important.The concept of common humanity does not exist." Body Language matched to Size phrases "If you're interested in technology, the information technology revolution was what really impulsed economic growth. When I took office in 1993 there were only 50 Websites on the internet. When I left 8 years later there were 350 million." Click here to read more examples of Clinton's advanced presentation techniques. A little English humour... This joke didn't seem quite as good in English, so this month we decided to offer a 'little Spanish humour' instead: Economia Tradicional: Tienes 2 vacas. Vendes 1 y compras un toro. Tu rebaño se multiplica y la economía crece. Las vendes y te jubilas con los beneficios. Corporación Americana: Tienes 2 vacas. Vendes 1 y fuerzas a la otra a producir la leche de 4 vacas. Te sorprendes cuando la vaca muere extenuada. Corporación Francesa: Tienes 2 vacas. Te pones en huelga porque quieres 3. Corporación Japonesa: Tienes 2 vacas. Las rediseñas para que tengan la décima parte de su tamaño y produzcan veinte veces más leche. Entonces creas una serie de dibujos animados llamada "Vakemon" y la vendes a todo el mundo. Click here to read more 'cow economics'... New Programs Our first open workshop with the Barcelona Chamber of Commerce was a huge success, so we've been invited to offer another. This workshop is targeted at people who communicate with foreign colleagues or clients at international presentations, meetings or conventions. Only low to intermerdiate levels of English are required. Here's a summary of the basic contents: What's the difference between a presentation and an international presentation? How does a good speaker become an excellent speaker? When should you give your message? Why? How do you keep the attention of a diverse international audience? Which 3 phrases should you always use in a presentation? Why? How do you connect with everyone in the audience, regardless of their background? What 3 mistakes should you never make in an international presentation? What's the secret to handling questions? How can you manage hostile questions? The workshop will take place 10:00-14:00 on the 20th & 21st May. Send us an email or give us a call at 93 238 7140 if you're interested. To learn more about our programs, take a look at the overview on our website. Advance Communication provides professional development programs to companies and executives in Spain. These cover Communication Skills (presentations, meetings, sales, negotiations etc), Executive Coaching, and Business English training, certification and testing (with the British Chamber of Commerce & London Chamber of Commerce). PRIVACY: We do NOT distribute your email address to any 3rd parties. Advance Communication, Via Augusta 2, 5º, 08006 Barcelona, Spain. Phone: 93 238 71 40 | Fax: 93 415 04 62 | Web: www.advancecommunication.biz Copyright © 2002 Advance Communication, S.L. All rights reserved.