Lydia's Top Tips - October 2002
Making a good presentation is never easy, but a few insightful tips can make a big difference. Have you ever had any of these problems?
Adding Interest
Question: "How can I make a technical or scientific presentations more interesting?"
Answer: Analogy is one of the most useful techniques for technical or scientific presentations. An analogy lets you explain a new idea by comparing it with something familiar and simple.
Benjamin Franklin said "Both fish and visitors start to smell in three days" which gave a concise picture of why people should not overstay their welcome. By comparing the complex with something ordinary and familiar, your audience will understand by association.
Persuasive Words
Question: "I've heard that there are special persuasive words in English? What are they and why are they persuasive?"
Answer: Yes, in fact there are many and of those, there are 12 which are very powerful. For example, the word 'discovery'. This word conjures up memories of childhood and learning new exciting things. It conveys a sense of excitement and adventure.
When you invite people in your audience to share a discovery, you transfer your enthusiasm for your subject to them. This and the other 11 words can command attention either obviously or sub-consciously.
Emotional Sales
Question: "I'm involved in sales. Where do you advise me to start in the preparation of my presentation?"
Answer: People buy for emotional reasons, not for factual ones. So, start by asking yourself which of the 25 basic emotional needs your presentation should be based on. When you do give facts, try to tie them to these emotional needs in your audience. These needs range from survival through to security, social, self-esteem, and self-actualisation.
To sell through your presentation, you must have a very clear objective of which needs are being met as they underlie the reasons why people ultimately make decisions.
Return the archive of Lydia's Top Tips
Return the Community homepage
|
